Alex Midler’s 2nd Annual Roll-A-Thon

Alex is hosting the 2nd annual Roll-A-Thon for JKC – Saturday, October 6, 2012 at the Venice Beach skate park. DONATE NOW! The 9.6 roll-a-thon will meet around 1pm, official start time is at 2pm. The course will take you under the Santa Monica Pier, turn around at Will Rogers State beach, and finish at Venice Beach skate park about 4pm for the party on the beach (product give-aways, raffles, and maybe even meet a few of Alex’s favorite pros). click here Don’t forget to wear Johnny’s favorite color – RED! … READ MORE

Join Us 10/18 for Alex’s 4th Annual Roll-A-Thon

Participants are strongly encouraged to BYO scooters, bikes, or skateboards. The 7-mile roundtrip roll finishes at Skatelab around 3 p.m., where the ‘stoke’ continues with food, drinks, a silent and live auction, and of course, skateboarding (who knows — maybe a few surprise guest pro/am skaters as well). Don’t forget to wear something RED it is Johnny’s favorite color.… READ MORE

Alex Midler’s 3rd annual rollathon raised over $18,000.00!

We owe Alex and his family a huge thank you for all of their hard work they did to pull off the 3rd annual rollathon.  Alex raised over $18,000!  We’d like to also thank the sponsors for donating product, time, and volunteers to make this rollathon the most successful one yet.

THANK YOU Jim and crew at Deluxe for coming down and donating product, Remy and the Volcom crew for giving Mike and the kids a tour of HQ, all the manpower, time and volunteers, and product, Steve Chalme at Nike for totally rad product for the silent auction, Todd Huber at Skatelab for the membership for the silent auction, Gary and Neal at Woodward for the donation of 1 week at Camp Woodward, Phoenix, Angel M. at Grizzly, Sean A. at Diamond, Keith Hufnagle at Huf, Adam at GoPro, Dylan R. at Oakley, Brandon R. at Val Surf, Vern L. at Bones Swiss, Mike Mo for Glassy Sunhaters, Erica Yary at Stance socks (Sophie was bummed we lost that auction item!), Marcel at Incase, Danny Evans at Ethica, Mark S. at  Olloclip, Michael G for the Beats by Dre, Tom Curren and Beth Lyden (we missed you!) at Red Bull, Adam G. at Fred Water (I loved the flask design!), and Ice Cream Man Ian.