This is so cool:
http://contests.etnies.com/alex-midler-roll-a-thon/
FROM THE BLOG
ALEX MIDLER’S ROLL-A-THON & Real/etnies contest
May 17th, 2011SINCE DAY ONE PREMIERE
April 12th, 2011SINCE DAY ONE:
Thank you to everyone who made the world premiere for Since Day One – benefiting the JohnnyKicksCancer Foundation – a huge success. We couldn’t have done it without you! Shop donations are still pouring in – truly amazing support from all over the globe. Thank you. Roll Forever.